Search Engine Marketing
Advertising your website on the major search engines is one of the most effective ways of promoting your website. If you've just launched a brand new website or if you're waiting for a Search Engine Optimization campaign to kick in, Search Engine Marketing can provide your website a much-needed boost in traffic.
How Does Search Engine Marketing Work?
Search Engine Marketing (SEM) is easy. All you need to do is create an advertisement, specify the address on your website that the advertisement should link to, and then monitor the results it produces.
You're usually only billed when someone actually clicks on your ad, so this form of advertising is typically much more cost-effective than other forms of website marketing and promotion.
Get the Highest Returns from Your Advertising
Inspire Consulting can help you manage your SEM. We can help you increase the click-through rate of your advertisements if they're not generating sufficient traffic, and we can help you reduce the click-through rate if they're generating too much untargeted traffic.
Of course, it's not just about traffic volume. Inspire Consulting will review the performance of your SEM campaign to ensure that a sufficient percentage of the traffic your ads generate is converted into paying customers. After all, it's no use paying for traffic unless you're getting a good return on that investment.
Call Inspire Consulting today to arrange a free consultation. We will be happy to review your existing SEM campaign and make suggestions for improvements.
Should You Sell the Sizzle or the Steak?
Selling the benefits of your product or service rather than the product itself is good advice. The trouble is it's an oversimplification of the issue. In this article, we look at why you shouldn't be afraid to talk about what you sell. Read the full article.
Five new clients in one month
Schultz & Associates, a start-up accounting firm, needed to launch a website quickly to coincide with the opening of their business. They knew they needed a distinctive design, snappy content, and a site that would reflect their image. Inspire Consulting took care of it from there. Read the full case study.
