Bad design might not mean your website will be ineffective, but it will certainly make a bad first impression. The best designs are ones which help the visitor through the site by providing a pleasing, helpful, and intuitive interface. Read More...
Don't start working on a brochure for your business without reading these tips. Whether you're doing the job yourself or hiring some outside help, this simple primer will help you create a winning brochure for your business. Continue reading Simple Tips for Creating a Brochure
Most businesses struggle to get customers. In this article, we look at five very simple rules that will improve the potency of your business' marketing, and help you drive a stream of new business to your door. Continue reading 5 Rules for Great Marketing
The most important factor in marketing is targeting. You simply have to know what to sell, and to whom to sell it. In this article, we show you how to target your website, your print advertising, and your direct mail more effectively. Continue reading Take Dead Aim at Your Target Market
Selling the benefits of your product or service rather than the product itself is good advice. The trouble is it's an oversimplification of the issue. In this article, we look at why you shouldn't be afraid to talk about what you sell. Continue reading Should You Sell the Sizzle or the Steak?
How will people find your website once it is launched? One of the best ways is to be ranked highly in search engines. In this article, we explain how links affect your website's visibility and how to use them effectively. Continue reading Building Traffic to Your Website with Links
Many people think that their marketing materials need to be short in order to be effective, but this simply isn't true. In this article, we show you why you should take the time to educate your customers. Continue reading Educate Your Customers
Should you use animation on your website? Does it help your website make a more powerful impact on your audience? In this article, we show you how to decide whether or not animation is good for your site. Continue reading Animation: Is it good for your website?
Don't miss out on the huge selling opportunity that exists in the fourth quarter. Put some of these marketing ideas into practice and you're sure to see a jump in revenue. Continue reading Gear Up for Fourth Quarter
Bad design might not mean your website will be ineffective, but it will certainly make a bad first impression. The best designs are ones which help the visitor through the site by providing a pleasing, helpful, and intuitive interface. Continue reading Creating Effective Websites Part 4: Design
You can spend all the time in the world creating your website, but if it isn't visible and accessible to your target audience it won't generate much response. In this article we show you how to ensure that your site is both visible and accessible. Continue reading Creating Effective Websites Part 3: Visibility and Accessibility
Your website's content is the single most important factor in determinng the success of the site. In this article we show what to consider, what to do, and what not to do when creating the content that will appear on your website. Continue reading Creating Effective Websites Part 2: Content
One of the first things we notice about most small business websites is that they appear to lack focus, clarity, and direction. For a website to succeed, you must devote some time to planning and developing an effective strategy. Continue reading Creating Effective Websites Part 1: Planning and Strategy
Ensuring good rankings in search engines is one of the most important ways you can drive traffic to your site. In this article, we dispel some of the myths surrounding search engines and look at ways you can make your site prominent on them. Continue reading Search Engine Myths Exploded
A website needs good content as much as it needs good design, but sadly content is often overlooked. To write effective content you need to focus on the individual user and emphasize the benefits your company provides. Continue reading Website Content Guide
Building a website can be pretty complicated. This articles lists some of the design and development mistakes that many businesses make and explains why you should avoid them. Continue reading Website Design – What Not To Do!
Whether you're building your own website or preparing to have someone else do it, here are five steps that you should take to ensure that you get maximum value from your investment. Skip this process and beware! Continue reading Building Your Own Website
